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| igzibit |
 Posted: Mon Dec 24, 2007 11:33 am |
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Nouveau-né
Joined: 31 Jul 2007
Posts: 21
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its a old topic i read in amadergaan and new age xtra well its good info:
August 17 2007
Making the music video
Music videos have come far from what they used to be. If you closely think about the videos screened in the early nineties, you would surely agree that things are no more the same. If ‘Whisky in the jar’ doesn’t strike you as genius, have a look at the Dave Matthews Band’s ‘Crash into me video’, or even at the early pioneers such as Michael Jackson and Madonna.
Many factors played an important role in shaping our expertise in making music videos. The exposure to western music videos through channels such as MTV and Channel V, the availability of Hindi movie and other pop music DVDs in the market and the rise in the number of young music enthusiasts studying cinematography have lead to the gradual improvement in making our own videos.
But in the midst of all this success, certain stipulations have hampered the growth of this sector which could have been as successful as any other forms of media. Few renowned directors have had their part in the say and they all concluded that there was one central problem - money!
A prominent music video director, Gazi N Ahmed Shubhro (RED dot Studios, BD) spoke to New Age regarding the limitations a director can face while making a music video. In our country, the budget for a music video is negligible when compared to television commercials and soap operas. Many people do not regard music videos as an investment but rather a process where money is wasted for nothing. Sad but true, making videos are not looked upon as a lucrative sector for it involves money but in return it gains absolutely nothing. This is the primary reason why the standard of a music video is average and at times, low.
Shubhro mentioned that many directors feel reluctant to make videos because of the constrained budget. A standard quality video may require the budget of a commercial but in truth, that budget is not allocated for the directors. For example, many producers want directors to create a video for less than Tk 30, 000. Of course with this money it is possible to make a video, but it certainly puts a limit on available resources.
Shubhro also mentioned that the film and commercials have advanced over the years but music videos are still considered as a novice’s task. However, music production companies can play a positive role in aiding this sector to grow.
Since production companies assist singers and bands in making their albums, they should also help them in making videos as well. However, the production companies have a different tone. According to them, the primary problem for them is piracy. It may seem an odd connection but in reality this is the root cause.
Due to piracy of local albums, the companies, artists and bands are deprived of the actual profit they could have attained if there was no piracy. A production company is not willing to take the risk of spending money on a video, whilst the audio pirates take the benefits.
In a recent screening of a telecom company’s campaign, the approach was in form of a music video. Shubhro said that he thoroughly enjoyed making it. While relating to the story behind this video, Shubhro said this is his first production done on a 35mm film. This information conveys the fact that the budget spent on this video was quite high.
Ilajar Islam Rajib, formerly associated with FireFly, is a well known face in the underground scene. A talented young man who has a penchant to create diverse music videos, he was instrumental in the making of some top videos for prominent bands such as Miles, Aurthohin, Watson Brothers, Arbovirus and Nemisis.
Rajib began his career as a music video director in 2005. To date he has made over twenty videos which were well appreciated by artists and viewers alike. He remembers his first experience of watching a video where Ferdous Wahid was singing the all time popular song ‘Mamunia’. ‘Although the visualization was in black and white, there was something catchy about the video,’ he commented.
Rajib mentioned that creating music videos in this country is quite hard since the audience for such entertainment is niche. Making videos for underground bands are not appealing for everyone. Only a segment of young music enthusiasts are interested in videos. This outlines the point where many production companies are not willing to spend much money in this sector, since they believe the return is negligible.
There many cases where some videos were funded by the artist’s own pocket. ‘When the budget is reasonably bigger, the output is better.’
However, Rajib strongly believes that there is a scope for growth in the future. ‘Since many private channels are coming into the media scene, they can be of great help,’ he remarked. He also added that the production companies should play a bigger role in promoting the artist’s creation. But sadly, some production companies are always on the search for excuses. Interestingly, Rajib mentioned that some production companies are not averse to piracy that makes a broader margin for profit for them.
Whatever the problems are, all directors came to the conclusion that things can be solved with existing resources but this cannot continue for long without adequate finance. The growth for this sector will be gradual.
Another young artist and upcoming music director, Arnob, who is also the CEO of Bengal Music Company related his experience in making music videos. Arnob made several of Habib’s videos which include ‘Krishno’ and ‘Esho brishti namai’.
Arnob agreed that the budget is the main obstacle when making music videos. One solution lies with the private channels operating in the country. These channels possess both money and other technical resources which can be used to make a superb video. But then again, the channels are not willing to do so since they want their resources to be spent in another sector such as dramas and telefilms.
‘Even with limited resources, it is possible to come up with creative videos,’ remarked Arnob. With an original theme and script, it is possible to create a fairly standard video. He also added, ‘it depends upon how we optimise our resources to get the best output’. |
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| Posted: Mon Dec 24, 2007 11:33 am |
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| Grand-T |
| Posted: Wed Jan 09, 2008 6:12 pm |
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*** célébre ***
Joined: 06 Jan 2008
Posts: 57
Location: Dhaka , Bangladesh
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Rajib bhaiar muzik video gula kooottthin hoy..  Arnob?!wow.. Esho brishty namai joss ...
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...Grand T |
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| MaiYaPaIn |
| Posted: Wed Jan 16, 2008 3:26 am |
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:: JaHaPaIn ::
Joined: 14 Feb 2006
Posts: 3263
Location: aTlanTa
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| nice thread. enjoyed reading the article. thanks. |
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| gorurlej |
| Posted: Thu Jan 31, 2008 4:35 am |
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Joined: 13 May 2005
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| igzibit |
| Posted: Sat Feb 09, 2008 7:28 am |
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Nouveau-né
Joined: 31 Jul 2007
Posts: 21
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thnx...
theres more to it... what i've seen, the music videos made by the tv network.. they keep the videos for themselves (includin artists n producers) n not properly distributin them for promoting the musicians...
to me, it takes a budget of 5000, a good camera n a great idea...
check this:
**Link dekhte chan? Log In koren OR Goo Khaan**
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